Move the Needle on Top Accounts: How to Use Engagement Data & eGifting to Enable Your Sales Team

May 7, 2020 Sophie Stanley

Date/Time: Thursday May 14th @ 10amPT – The world is changing, but the status quo remains that 58% of consumers want a personalized experience, so how can you make sure your ABM campaigns keep up? One marketer did exactly this. Colleen Jackson, ABM Manager at Anaplan pivoted her ABM strategy to enable her sellers to provide a (more) personalized experience for her prospects using Engagement Data and eGifting. Engagio’s Head of Growth, Brandon Redlinger, sits down with Colleen to take a close look at how she is creating programs for her sales team to still move the needle on their target accounts:

Previous Article
Post to the Past: Dear Marketing Team
Post to the Past: Dear Marketing Team

Dear Engagio Marketing Team, Hi! We hope you’re all doing well — we know you’re currently worried about the...

Next Article
Behind the Brilliance: How RevOps Helps Rally Teams Around Their Most Important Goals
Behind the Brilliance: How RevOps Helps Rally Teams Around Their Most Important Goals

In this Behind the Brilliance interview, we spoke with Lorena Morales, VP of Marketing at Go Nimbly. She sh...