Funnels, Journeys & Account Lifecycle Models in ABM

March 18, 2020 Brandon Redlinger

In today’s complex B2B environments, the lead funnel is no longer enough – you must take into account the entire buying unit as a whole. But how do we go from a lead-centric world to an account-based world? What metrics matter most? How do you measure them?

We’ll answer these questions and more in this webinar. In this presentation, you’ll learn:

  • A proven framework for mapping account-based journeys
  • 4 key KPIs that you can use to track account journeys
  • How to measure engagement, score accounts, and use MQAs
  • Real-life customer examples of custom journeys
  • The biggest mistake that marketers make when building their account funnel, and how to avoid it

About the Author

Brandon Redlinger

Brandon Redlinger is the Director of Growth at Engagio, and is obsessed with anything Account Based Marketing and Sales related. He has been in sales and marketing his entire career, leading teams across the country from NYC to Denver to the San Francisco Bay Area. Brandon is passionate about the intersection between technology and psychology, especially as it applies to growing companies. In his spare time, you will find him buried in a book, hitting the gym or on an adventure exploring the world.

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