Mission 1: Turn Followers into Fans with Personalization | Slides

Are your ABM programs establishing lasting relationships? Want to incorporate personalization into your campaigns for a unique buying experience? In this presentation featuring Vidyard and Engagio you'll learn how personalization can be used to create emotional, unique buying experiences throughout the customer lifecycle. You’ll discover how to develop targeted, ABM programs that will make your story/marketing/campaigns irresistible to your buyers.

You'll learn how to:

  • Generate opportunities and accelerate pipeline with an ABM strategy
  • Drive deep, meaningful interactions with your buyers
  • Harness the power of video and direct mail to increase audience engagement

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About the Presenters

Tyler Lessard
VP Marketing, Vidyard

Tyler is VP Marketing at Vidyard, a leading provider of video marketing and video selling solutions for business. He’s a passionate content marketer and storyteller at heart who thrives on the intersection of art and science to create exceptional customer experiences. When he’s not chasing higher engagement rates, he can be found chasing one of his four wonderful children or watching Westworld, Game of Thrones, Ozark and Dora (yes, she is still exploring!).

Heidi Bullock
CMO, Engagio

Prior to joining Engagio, Bullock served nearly 5 years in marketing positions at Marketo, eventually becoming Group VP, Global Marketing following the company’s 2013 IPO. Bullock began her career as a product manager in the life sciences industry, after graduating from the University of California, Santa Barbara, with a degree in molecular biology and genetic engineering. Later, she earned a MBA at St. Mary’s College of California.


The Future of ABM Webinar Series

Check out our webinar series space flight program! This webinar is Mission 1 of the Future of ABM 5-part webinar series where we discuss the new trends shaping the future of ABM! This series features thought leaders who will help you stay ahead of the ABM curve and give you tips to enable the 1:1 reality. Click here to find out more about the series.

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