Many organizations are leveraging an account-based strategy to drive business growth. They must identify the best tactics, necessary budgets, and resources for adopting an account based strategy, and align internal expectations around the expected outcomes.
To address this, TOPO surveyed more than 150 practitioners at leading account-based organizations and compiled the strategies and metrics that support them into the 2019 Account Based Benchmark Report. This report provides insights organizations can apply to adopt or evolve their account based strategy in 2019 and beyond.
Download the report now!
Snowflake | Engagio Case Study
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How to Select Your Target Accounts to Ignite Your ABM | Engagio
Selecting the right target accounts for your ABM program is the most important piece of your strategy. Done...