The Account Journey is a helpful yardstick in measuring the success of Account-Based Sales and Marketing. The idea is pretty simple: as an organization, you must define the process and steps by which prospect accounts become customers.
Every organization has different approaches to the way they market and sell -- and being able to configure the yardstick in a way that makes sense to your organization is a key requirement to make it successful.
In this step-by-step guide, we'll cover:
What is the Account Journey?
The Building Blocks of Engagio’s Account Journey
Engagio’s “Starter” Account Journey
Engagio "Expanded" Account Journey
More Journey Examples From Our Customers
Account Journey Multi-Touch Attribution
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