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A Step-by-Step Guide to Defining and Measuring the Account Journey

January 8, 2020

The Account Journey is a helpful yardstick in measuring the success of Account-Based Sales and Marketing. The idea is pretty simple: as an organization, you must define the process and steps by which prospect accounts become customers.

Every organization has different approaches to the way they market and sell -- and being able to configure the yardstick in a way that makes sense to your organization is a key requirement to make it successful.

In this step-by-step guide, we'll cover: 

  • What is the Account Journey?
  • The Building Blocks of Engagio’s Account Journey
  • Engagio’s “Starter” Account Journey
  • Engagio "Expanded" Account Journey
  • More Journey Examples From Our Customers
  • Journey Analytics
  • Journey Dashboard
  • Account Journey Multi-Touch Attribution
Previous eBook
The Clear and Complete Guide to Account Based Marketing, Second Edition
The Clear and Complete Guide to Account Based Marketing, Second Edition

It's here!!! The second edition of Engagio’s Clear and Complete Guide to Account Based Marketing incorporat...

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Engagio Named #1 Global Winner  |  Research in Action's Top 20 Global ABM Vendors
Engagio Named #1 Global Winner | Research in Action's Top 20 Global ABM Vendors

Engagio was named the #1 Global Winner! Read the report to learn why Engagio placed #1 based on 1,500 custo...

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