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Raising The Game with ABM | 2018 ABM Benchmark Study

December 5, 2018

Account-Based Marketing (ABM) is fast becoming business as usual for B2B marketing organizations. Started as a key account-focused approach by a handful of B2B pioneers in the early 2000s, ABM is now maturing into a mainstream strategy that companies are using both to win new accounts and grow existing clients of all types and sizes.

This report, developed by ITSMA and the ABM Leadership Alliance, provides an essential review of the current state of play with ABM, with data and insight on such issues as account coverage, sales collaboration, essential skills, tools and technology, campaign tactics, program challenges, metrics, and business benefits.

Previous eBook
The Clear and Complete Guide to ABM Analytics
The Clear and Complete Guide to ABM Analytics

Engagio's Clear & Complete Guide to ABM Analytics is a designed to help B2B marketers understand everything...

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The B2B Marketer's Guide to ABM Personalization at Scale  |  Engagio
The B2B Marketer's Guide to ABM Personalization at Scale | Engagio

In this ebook, we give you the keys to accomplishing just that. We walk you through the frameworks we use, ...

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