Account-Based Marketing (ABM) is fast becoming business as usual for B2B marketing organizations. Started as a key account-focused approach by a handful of B2B pioneers in the early 2000s, ABM is now maturing into a mainstream strategy that companies are using both to win new accounts and grow existing clients of all types and sizes.
This report, developed by ITSMA and the ABM Leadership Alliance, provides an essential review of the current state of play with ABM, with data and insight on such issues as account coverage, sales collaboration, essential skills, tools and technology, campaign tactics, program challenges, metrics, and business benefits.
The ABM Maturity Model | Engagio
How do you get started with ABM? What people, processes, and technologies will you need along the way? Use ...
The B2B Marketer's Guide to ABM Personalization at Scale | Engagio
In this ebook, we give you the keys to accomplishing just that. We walk you through the frameworks we use, ...