According to a recent benchmark study by the ITSMA, 87% of companies reported that ABM delivers a higher ROI than any other type of marketing. Besides ROI, there are many other compelling reasons as to why you should take ABM seriously and how an ABM strategy can help you meet some of your other high-level goals.
This ebook outlines why executives should care about ABM and how to manage the change when making the transition.
The B2B MarketersGuide To ABM Content | Engagio
Today more than ever before, marketing departments are emerging as key revenue drivers. Two key philosophie...
2018 TOPO Account-Based Technology Report
The 2018 Account-Based Technology Report for Account Based Marketing initiatives
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