Driving Growth with Three Types of ABM | Engagio

June 15, 2018

The recent rise of Account-Based Marketing (ABM) is nothing short of remarkable. The main reason for such dramatic growth: ABM works! In fact, as this research report shows, a full 87% of marketers implementing ABM say that it provides higher ROI than any other type of marketing. 

Read this report from ITSMA for data and insight on ABM budgets and staffing, account selection, collaboration with sales, tools and technology, campaign tactics, programmatic challenges, and business benefits.

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