It's here!!! The second edition of Engagio’s Clear and Complete Guide to Account Based Marketing incorporates everything we’ve learned over the last three years about ABM. We’ve worked with hundreds of companies that range in size and industry on ABM initiatives, giving us invaluable lessons and insight into what is effective.
Download now for BRAND NEW MATERIAL including how to:
Select the right target accounts by using the powerful FIRE technique
Allocate the proper budget, time and resources to ABM with ACCOUNT ENTITLEMENTS
Get AWESOME TIPS for every ABM stage to help Sales act on account insights
Take immediate action on account data by implementing Sales and Marketing STAND UPS
Leverage new VETTED CRITERIA and recommendations for selecting an ABM Platform
Use account data to analyze Sales and Marketing effectiveness by TERRITORY
Access new WORKSHEETS and templates from the Engagio playbook
Measure ABM programs and ATTRIBUTE ROI at every stage of the funnel
Download the guide now!
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