Today’s Revenue Expectations Require B2B Marketers To Have Complete Command Of The Entire Customer Lifecycle.
If your team is focused on lead generation, scoring and qualification, you might be missing critical elements of the customer journey necessary to scale revenue – things like audience discovery, top-funnel awareness, and expanding business with existing customers. In fact, you may not be attracting the most profitable type of customer for your business.
In this presentation, Scott Vaughan (CMO, Integrate) and Heidi Bullock (CMO, Engagio) discuss 5 practical and proven strategies to try when your current marketing isn't delivering the results you need it to.
We hope this helps you as you plan for bolder 2018 targets!
Brandon Redlinger is the Director of Growth at Engagio, and is obsessed with anything Account Based Marketing and Sales related. He has been in sales and marketing his entire career, leading teams across the country from NYC to Denver to the San Francisco Bay Area.
Brandon is passionate about the intersection between technology and psychology, especially as it applies to growing companies. In his spare time, you will find him buried in a book, hitting the gym or on an adventure exploring the world.