How Imprivata Uses Engagio to Rethink Its Sales Approach | Case Study

January 8, 2020

Using Engagio, Imprivata was able to: 

  • Increase their win rate by 19%
  • Increase their deal size by 303%
  • Improve sales and marketing processes using a customized technology stack to focus on buying groups instead of traditional leads using the SiriusDecisions Demand Unit Waterfall®
  • Scale their ABM program from four to 245 accounts

“As a marketing organization, we previously had a hard time bringing additional value to sales. With Engagio and a shift to an ABM model, we’ve been able to bring more value to them. By knowing more about what’s going in their accounts, the relationship between Sales and Marketing is now so much stronger.”
— Naomi Marr, Director of Marketing Operations at Imprivata

No Previous eBooks

Next eBook
How Fuze Leverages Engagio’s Integrations to Scale their Programmatic ABM
How Fuze Leverages Engagio’s Integrations to Scale their Programmatic ABM

By using Engagio’s integration with LinkedIn©’s Matched Audiences API, Fuze knows they're hitting the right...