Like any savvy company, Fuze needs to be smart with their ABM spend and can't put LinkedIn© ads in front of anyone and everyone, so they use their intent and engagement data to determine which accounts should be shown ads.
However, this requires a lot of manual work to build the right audience in LinkedIn. On the first day of every month, Fuze's marketing team had a calendar reminder to pull the new report from Salesforce, download it, format it, upload it, and take the old report out of LinkedIn. Then they have to wait two days for the new report to match the audience before they could see leads coming in again.
By using Engagio’s integration with LinkedIn’s Matched Audiences API, all of these actions are completed automatically each night while the team sleeps. They simply set it and forget it.
"Your campaigns are only as good as your last upload. With Engagio, I have peace of mind knowing that we're hitting the right people with the right messages at the right time."
– Emily Ketchum, Director of Global Marketing Operations, Fuze