How Dialpad uses Engagio to Scale ABM and Align Sales and Marketing | Case Study

October 7, 2019 Brandon Redlinger

Dialpad is a cloud-based business communications platform powered by voice intelligence and used by more than 60,000 companies worldwide.

With a pressing need to get ABM up and running fast, Dialpad needed tools that would generate and prioritize warm, marketing-qualified leads for sales and instantly surface priority actions so reps could make the best use of their time. ABM was the strategic choice for building enterprise pipeline, as sales cycles are longer and involve more people at the target account.

With Engagio, Dialpad saw:

  • 80% increase in Marketing Qualified Accounts delivered to Sales in less than 6 months.
  • 20% increase in target account penetration.
  • 15% acceleration of deals in pipe.

Get a demo of Engagio and see for yourself.


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