Tom Keefe

  • Using Intent Data Throughout the Customer Journey

    Using Intent Data Throughout the Customer Journey

    I love intent data. First of all, because it makes me feel like I can read people’s minds — isn’t it cool that we have data that helps us to figure out what someone’s intentions are? We’re living...

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  • Engagio Intent Data

    Engagio Intent Data

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  • Channel Activity Digests

    Channel Activity Digests

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  • Channel Activity Digests: The Secret to Account Activity Visibility

    Channel Activity Digests: The Secret to Account Activity Visibility

    “Scalability! Everything needs to be built to scale!” Raise your hand if you’ve heard this before. When we talk about marketing programs, we constantly hear that they need to be built to scale —...

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  • No High-Level Fluff: 7 Steps to Build the Best Target Account Model

    No High-Level Fluff: 7 Steps to Build the Best Target Account Model

    Selecting target accounts can be stressful. You worked hard to build trust across your Sales team, and now comes a project that could ruin that hard-won trust if you don’t execute it perfectly....

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  • Where in the World is my Prospect?

    Where in the World is my Prospect?

    The Mona Lisa is missing and it’s up to you to find it! As a kid, you probably played at least a few games where the main objective was to find a thief who stole a famous piece of art or a prized...

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