mara McLean

  • Post to the Past: Dear Marketing Team

    Post to the Past: Dear Marketing Team

    Dear Engagio Marketing Team, Hi! We hope you’re all doing well — we know you’re currently worried about the bush fires in Australia, and that you feel pretty busy right now. But we need a few...

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  • Behind the Brilliance: Using Revenue Operations to Achieve Alignment

    Operations managers are often the unsung heroes when it comes to sales and marketing alignment. Because the truth of the matter is, if your data’s not aligned, then nothing else is going to be...

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  • What is Orchestration? [Infographic]

    What is Orchestration? [Infographic]

    Marketing orchestration is a great concept: by coordinating all the interactions your revenue team has with a customer, you provide a pleasant buying experience (and realize more pipeline and...

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  • What is Orchestration? [Infographic]

    What is Orchestration? [Infographic]

    Marketing orchestration is a great concept: by coordinating all the interactions your revenue team has with a customer, you provide a pleasant buying experience (and realize more pipeline and...

    Read Article
  • Channel Activity Digests: The Secret to Account Activity Visibility

    “Scalability! Everything needs to be built to scale!” Raise your hand if you’ve heard this before. When we talk about marketing programs, we constantly hear that they need to be built to scale —...

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  • Happy International Women’s Day!

    Happy International Women’s Day!

    Happy International Women’s Day! (We’re a few days ahead, but it’s never too early to celebrate women, right?) In honor of the occasion, I sat down with our executive team and asked them what...

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  • mops

    mops

    This week, over a thousand marketers converged on B2BMX in Scottdale, Arizona. If you were there too, then I hope you stopped by the Engagio booth to say hi and grab some candy! And when our team...

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  • What’s Your B2B Love Language?

    What’s Your B2B Love Language?

    Have you ever been asked what your “love language” is before? It’s a concept that was started by Gary Chapman, who published the book The Five Love Languages — The Secret to Love That Lasts over...

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  • How Orchestration Lets You Scale B2B Sales and Marketing

    How Orchestration Lets You Scale B2B Sales and Marketing

    It was September 30, 1791 in Vienna, Austria. Wolfgang Amadeus Mozart stood onstage, his back towards the silent crowd. He raised his hands high in the air – paused for a moment – then in one...

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  • Be Selfish and Eavesdrop: Unexpected Ways to Have an Awesome Internship

    Be Selfish and Eavesdrop: Unexpected Ways to Have an Awesome Internship

    What do internships have to do with good management and company culture? How can you give your interns a good experience, but still make sure that they work hard? And if you’re an intern, how do...

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  • Harnessing the Power of Intent Data with Engagio

    Harnessing the Power of Intent Data with Engagio

    “Intent data” is one of those terms that can make non-engineers wish they’d gotten a degree in computer science in college. Intent data? Intent to do what? And how does data come into it? How can...

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  • Predicting the Future of B2B Marketing: 3 Things to Watch For in 2020

    Predicting the Future of B2B Marketing: 3 Things to Watch For in 2020

    The future of marketing is an endlessly fascinating topic. After all, who doesn’t want to know the future? Yet while predicting the future is interesting, there’s no denying that it’s also a...

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  • Hauntomations: 3 Ways to Make Automating ABM Less Scary

    Hauntomations: 3 Ways to Make Automating ABM Less Scary

    Ahoy me-hearty, and Happy Halloween from Engagio! I bet you have a lot of fun plans tonight — some treats, some tricks, maybe a haunted house or a horror movie? After all, Halloween is when we all...

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