Brandon Redlinger

Brandon Redlinger is the Director of Growth at Engagio, and is obsessed with anything Account Based Marketing and Sales related. He has been in sales and marketing his entire career, leading teams across the country from NYC to Denver to the San Francisco Bay Area. Brandon is passionate about the intersection between technology and psychology, especially as it applies to growing companies. In his spare time, you will find him buried in a book, hitting the gym or on an adventure exploring the world.

  • How This Company Drove 300% Growth in 15 Months

    How This Company Drove 300% Growth in 15 Months

    300% growth in 15 months – it sounds like a pipe dream for most marketing and sales leaders, but for Snowflake, a cloud data warehousing company based in San Mateo, it was reality. That’s...

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  • Top B2B Marketing Blog Posts of 2019

    Top B2B Marketing Blog Posts of 2019

    Every day, someone somewhere is publishing a mediocre blog post about ABM. Look no further than your inbox and social feeds for proof. If you listen closely enough, you can hear the click of the...

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  • How Do You Measure a Lead-Based and an Account-Based Funnel Side by Side?

    How Do You Measure a Lead-Based and an Account-Based Funnel Side by Side?

    For years, marketers have been trained to think in terms of leads, and we built out models to measure success and track leads as they move through the buying process. Then, a new go-to-market...

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  • How Does Intent Data and ABM Work Together?

    How Does Intent Data and ABM Work Together?

    We all know ABM is one of the hottest things to come along in marketing over the last decade – everyone is talking about it, and everyone is doing it. But one of the new, hot things to come along...

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  • 7 Ways To Drive Success and Evangelize ABM Inside Your Organization

    7 Ways To Drive Success and Evangelize ABM Inside Your Organization

    Inertia is a powerful force. Getting large objects, like a train, to move can be a herculean task. But once you get momentum on your side, it can become an unstoppable force. Account-Based...

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  • How Do You Track Your Funnel When You Have A Non-Linear Buying Process?

    How Do You Track Your Funnel When You Have A Non-Linear Buying Process?

    Imagine you’re playing football with the ball on your own 10-yard line. Since you have a lot of ground to cover to score a touchdown, you’ll probably call more passing plays, throwing the ball to...

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  • Top Takeaways From Our Favorite Books this Summer

    Top Takeaways From Our Favorite Books this Summer

    As much as I love Labor Day and celebrating work by… not working, it also means that summer is officially over. The days at the beach, barbecuing in the backyard, and enjoying ice cream are...

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  • ABM or B2B Marketing?

    ABM or B2B Marketing?

    For as long as the term “Account Based Marketing” (ABM) has been around, there has existed a debate about its name, history, and quite frankly, its legitimacy. People say, “sales has always been...

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  • The Stranger Things In B2B Marketing: 5 Ways to Avoid The Upside-Down of ABM

    The Stranger Things In B2B Marketing: 5 Ways to Avoid The Upside-Down of ABM

    I’m big on taking lessons learned in one discipline and applying them to different situations. I believe when you get this cross-pollination of ideas, that’s where innovation happens (not to...

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  • What Can Marketing Do To Help Sales Become Aware of Activities At Their Key Accounts?

    What Can Marketing Do To Help Sales Become Aware of Activities At Their Key Accounts?

    I love talking with sales reps about how marketing can support them in their efforts to go after key accounts and close more business. After all, at the end of the day, that’s marketing’s job. So,...

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  • 10 Real-Life Examples of Proven ABM Campaigns

    10 Real-Life Examples of Proven ABM Campaigns

    When done correctly, ABM consistently delivers the personal and relevant experience that customers demand. Leaders are realizing what ultimately drives growth: creating value for the customer....

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  • How Can Sales Reps Enable Their Marketers to Deliver Great ABM?

    How Can Sales Reps Enable Their Marketers to Deliver Great ABM?

    In hockey, there are 5 skaters and a goalie on the ice at once per team. But when you try to put a 6th skater out there, you’ll get penalized for too many men on the ice. In football, there’s a...

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  • How can Marketers Show They’re Having an Impact on Sales?

    How can Marketers Show They’re Having an Impact on Sales?

    Marketers – have you ever heard a sales rep ask, “What does Marketing do all day?” If that’s not a sign of misalignment, I don’t know what is. Yet, unfortunately, this happens a lot. If you want a...

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  • The Crazy Reason Why Engagio Just Celebrated Our 233rd Customer

    The Crazy Reason Why Engagio Just Celebrated Our 233rd Customer

    Engagio recently celebrated our 233rd customer. We took an entire day to commemorate customer #233 by drinking wine at Wente Vineyards, playing bocci ball at Campo de Bacci, eating pizza, and...

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  • 10 Best Summer Reads for B2B Professionals

    10 Best Summer Reads for B2B Professionals

    Summer is the perfect time to get lost in a good book. There’s nothing better than sitting out in the sun with a page-turner while working on that tan. Those who know me know that I’m an avid...

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  • Why Are We Seeing Diminishing Returns from Demand Gen?

    Why Are We Seeing Diminishing Returns from Demand Gen?

    Remember Groupon? Remember how getting $40 worth of sushi for $20 was the greatest thing ever? Now, you don’t even bat an eye when they try to offer you a $1M home for $100 bucks. Why? Because...

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  • 2019 ABM Market Research Report: New Original Research for B2B Marketing Leaders

    2019 ABM Market Research Report: New Original Research for B2B Marketing Leaders

    The adoption of Account Based Marketing continues to rise. But, what do the best B2B organizations do to find success with ABM? Where do companies struggle most? Who, internally, owns ABM? The...

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  • A Day in the Life of an ABM Marketer

    A Day in the Life of an ABM Marketer

    Marketing is changing faster than ever before. I remember like it was yesterday when Jon Miller left Marketo, the company he founded to lead the marketing automation revolution. He left to start...

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  • What Does It Take To Do Large Enterprise Deals?

    What Does It Take To Do Large Enterprise Deals?

    I was recently in Paris, the food capital of the world, and my wife and I ate at a Michelin Star restaurant. This was quite possibly one of the best meals of my life, as I’m sure you can imagine....

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  • What Have We Done With Our Happiness?

    What Have We Done With Our Happiness?

    EDITOR’S NOTE: Last night on the TV show Chopped, there was a lady who came to America with $70 and a suitcase. She now owns 3 food trucks and won the show, claiming she’s living the “American...

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