Brandon Redlinger

Brandon Redlinger is the Director of Growth at Engagio, and is obsessed with anything Account Based Marketing and Sales related. He has been in sales and marketing his entire career, leading teams across the country from NYC to Denver to the San Francisco Bay Area. Brandon is passionate about the intersection between technology and psychology, especially as it applies to growing companies. In his spare time, you will find him buried in a book, hitting the gym or on an adventure exploring the world.

  • Why Are We Seeing Diminishing Returns from Demand Gen?

    Why Are We Seeing Diminishing Returns from Demand Gen?

    Remember Groupon? Remember how getting $40 worth of sushi for $20 was the greatest thing ever? Now, you don’t even bat an eye when they try to offer you a $1M home for $100 bucks. Why? Because...

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  • 2019 ABM Market Research Report: New Original Research for B2B Marketing Leaders

    2019 ABM Market Research Report: New Original Research for B2B Marketing Leaders

    The adoption of Account Based Marketing continues to rise. But, what do the best B2B organizations do to find success with ABM? Where do companies struggle most? Who, internally, owns ABM? The...

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  • A Day in the Life of an ABM Marketer

    A Day in the Life of an ABM Marketer

    Marketing is changing faster than ever before. I remember like it was yesterday when Jon Miller left Marketo, the company he founded to lead the marketing automation revolution. He left to start...

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  • What Does It Take To Do Large Enterprise Deals?

    What Does It Take To Do Large Enterprise Deals?

    I was recently in Paris, the food capital of the world, and my wife and I ate at a Michelin Star restaurant. This was quite possibly one of the best meals of my life, as I’m sure you can imagine....

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  • What Have We Done With Our Happiness?

    What Have We Done With Our Happiness?

    EDITOR’S NOTE: Last night on the TV show Chopped, there was a lady who came to America with $70 and a suitcase. She now owns 3 food trucks and won the show, claiming she’s living the “American...

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  • Going From Impossible to Inevitable: A Case Study on Inbound Marketing

    Going From Impossible to Inevitable: A Case Study on Inbound Marketing

    Startups are hard. In fact, in the beginning, it can seem nearly impossible. But startups are exciting. There’s nothing like the prospect of building something that can change the world. That will...

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  • How Do You Build an ABM Coalition at Your Organization?

    How Do You Build an ABM Coalition at Your Organization?

    There’s something magical about a collection of individuals working together to become more than the sum of their parts. From legendary sports teams to the most innovative businesses, building...

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  • Creating The Conditions for Change: The Nobel Prize, The Cola War and The Innovation Equation

    Creating The Conditions for Change: The Nobel Prize, The Cola War and The Innovation Equation

    It was the 1840s in St. Petersburg when a young boy named Alfred got his first science kit. From that moment on, he was hooked. As soon as he was old enough, Alfred left for Paris, the mecca for...

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  • How To Execute A World-Class Expansion Strategy with ABM

    How To Execute A World-Class Expansion Strategy with ABM

    “Would you like to supersize that?” Those six words changed the way business grew revenue forever. What most don’t know is that McDonald’s wasn’t the first to implement this tactic. A man named...

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  • It’s Time to Reinvent Marketing

    It’s Time to Reinvent Marketing

    In today’s day and age, with the advanced technology at our fingertips, it’s hard to imagine a world where you didn’t have a place to capture leads. It’s hard to imagine a world without a search...

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  • Top ABM Takeaways from SiriusDecisions Summit 2019

    Top ABM Takeaways from SiriusDecisions Summit 2019

    In today’s day and age, organizations must join forces to help leaders and their businesses develop a customer-obsessed strategy to drive growth. In fact, that was the theme this year at...

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  • How Do You Not Get Duped When Buying ABM Software?

    How Do You Not Get Duped When Buying ABM Software?

    Have you ever been browsing Instagram, and an ad pops up for a new, sleek, modern piece of furniture that you absolutely had to have? You know exactly where you want to put it in your house, and...

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  • Top ABM Takeaways from TOPO Summit 2019

    Top ABM Takeaways from TOPO Summit 2019

    TOPO Summit was another huge success in 2019, bringing together the sharpest Sales and Marketing minds in B2B. Before we get into the ABM sessions, it’s worth reviewing the keynote from Scott...

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  • How Do You Sell In The Gap?

    How Do You Sell In The Gap?

    As a marketer, one of the fundamental beliefs that I hold is that it’s my #1 job to support the Sales team. At the end of the day, goal is the same – close more business. That’s why I love keeping...

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  • 7 Lessons from Game of Thrones To Advance Your Career

    7 Lessons from Game of Thrones To Advance Your Career

    Game of Thrones is one of the most highly anticipated and entertaining series this year, and arguably the most popular show of all time. But what can it teach you about how to advance your career?...

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  • Building An ABM All-Star Team, From Strategy to Execution with Kathy Macchi

    Building An ABM All-Star Team, From Strategy to Execution with Kathy Macchi

    Just like in sports, your goal as a business leader is to put together an all-star roster. In the age of Moneyball where deep analysis of skills, traits, and talents are assessed, hiring key...

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  • 9 Biggest ABM Myths, Busted

    9 Biggest ABM Myths, Busted

    What you don’t know about ABM can hurt you. It can hold you back from massive success. When you have a lot of ABM “experts” pushing product and hiding behind a false brand promise, it can be tough...

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  • How to Take a Crawl, Walk, Run Approach to ABM

    How to Take a Crawl, Walk, Run Approach to ABM

    I’ll never forget my first experience surfing – it was the tail end of surfing season in Nicoya Peninsula of Costa Rica. I was 19, in prime shape, and I thought to myself “how hard could it be?...

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  • Defining Your Ideal Customer Profile and Selecting the Right Target Accounts

    Defining Your Ideal Customer Profile and Selecting the Right Target Accounts

    “Measure twice, cut once” is a great maxim for carpenters. A single imprecise cut can cost you extra time, resources and product quality. By slowing down now, you can move faster later. This...

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  • What Makes a Good ABM Marketer?

    What Makes a Good ABM Marketer?

    One of the highest-leveraged activities you can do to build your ABM program and ensure success is hiring the right person to lead your ABM efforts. But the challenge is the ABM marketer is a...

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