Brandon Redlinger

Brandon Redlinger is the Director of Growth at Engagio, and is obsessed with anything Account Based Marketing and Sales related. He has been in sales and marketing his entire career, leading teams across the country from NYC to Denver to the San Francisco Bay Area. Brandon is passionate about the intersection between technology and psychology, especially as it applies to growing companies. In his spare time, you will find him buried in a book, hitting the gym or on an adventure exploring the world.

  • How To Execute A World-Class Expansion Strategy with ABM

    How To Execute A World-Class Expansion Strategy with ABM

    “Would you like to supersize that?” Those six words changed the way business grew revenue forever. What most don’t know is that McDonald’s wasn’t the first to implement this tactic. A man named...

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  • It’s Time to Reinvent Marketing

    It’s Time to Reinvent Marketing

    In today’s day and age, with the advanced technology at our fingertips, it’s hard to imagine a world where you didn’t have a place to capture leads. It’s hard to imagine a world without a search...

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  • Top ABM Takeaways from SiriusDecisions Summit 2019

    Top ABM Takeaways from SiriusDecisions Summit 2019

    In today’s day and age, organizations must join forces to help leaders and their businesses develop a customer-obsessed strategy to drive growth. In fact, that was the theme this year at...

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  • How Do You Not Get Duped When Buying ABM Software?

    How Do You Not Get Duped When Buying ABM Software?

    Have you ever been browsing Instagram, and an ad pops up for a new, sleek, modern piece of furniture that you absolutely had to have? You know exactly where you want to put it in your house, and...

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  • Top ABM Takeaways from TOPO Summit 2019

    Top ABM Takeaways from TOPO Summit 2019

    TOPO Summit was another huge success in 2019, bringing together the sharpest Sales and Marketing minds in B2B. Before we get into the ABM sessions, it’s worth reviewing the keynote from Scott...

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  • How Do You Sell In The Gap?

    How Do You Sell In The Gap?

    As a marketer, one of the fundamental beliefs that I hold is that it’s my #1 job to support the Sales team. At the end of the day, goal is the same – close more business. That’s why I love keeping...

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  • 7 Lessons from Game of Thrones To Advance Your Career

    7 Lessons from Game of Thrones To Advance Your Career

    Game of Thrones is one of the most highly anticipated and entertaining series this year, and arguably the most popular show of all time. But what can it teach you about how to advance your career?...

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  • Building An ABM All-Star Team, From Strategy to Execution with Kathy Macchi

    Building An ABM All-Star Team, From Strategy to Execution with Kathy Macchi

    Just like in sports, your goal as a business leader is to put together an all-star roster. In the age of Moneyball where deep analysis of skills, traits, and talents are assessed, hiring key...

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  • 9 Biggest ABM Myths, Busted

    9 Biggest ABM Myths, Busted

    What you don’t know about ABM can hurt you. It can hold you back from massive success. When you have a lot of ABM “experts” pushing product and hiding behind a false brand promise, it can be tough...

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  • How to Take a Crawl, Walk, Run Approach to ABM

    How to Take a Crawl, Walk, Run Approach to ABM

    I’ll never forget my first experience surfing – it was the tail end of surfing season in Nicoya Peninsula of Costa Rica. I was 19, in prime shape, and I thought to myself “how hard could it be?...

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  • Defining Your Ideal Customer Profile and Selecting the Right Target Accounts

    Defining Your Ideal Customer Profile and Selecting the Right Target Accounts

    “Measure twice, cut once” is a great maxim for carpenters. A single imprecise cut can cost you extra time, resources and product quality. By slowing down now, you can move faster later. This...

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  • What Makes a Good ABM Marketer?

    What Makes a Good ABM Marketer?

    One of the highest-leveraged activities you can do to build your ABM program and ensure success is hiring the right person to lead your ABM efforts. But the challenge is the ABM marketer is a...

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  • Is Having Sales Ops, Marketing Ops and Customer Success Ops the Wrong Model?

    Is Having Sales Ops, Marketing Ops and Customer Success Ops the Wrong Model?

    The importance of operation is paramount to the success of your business. Without operations, it would be like running an airport without air traffic control – there would be a lot of confusion,...

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  • A Balanced World is a Better World: Best Career Advice from Top Business Women

    A Balanced World is a Better World: Best Career Advice from Top Business Women

    Today, we celebrate our ability to make a difference. Today, we raise awareness against bias. Today, we take action for equality. Every year on March 8, we observe International Women’s Day (IWD)....

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  • How Do You Design and Manage a Sales Process That Will Scale?

    How Do You Design and Manage a Sales Process That Will Scale?

    A recent TOPO Benchmark report found that 59% of companies don’t have a well-defined sales process. A solid sales process is essential because it is a predictable and repeatable way to guide...

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  • How Should Sales Reps Be Approaching ABM?

    How Should Sales Reps Be Approaching ABM?

    Now that Sales and Marketing are breaking down the barriers and aligning with one another, organizations with ABM programs in place are seeing tremendous success. At Engagio, we’ve been putting...

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  • Behind The Brilliance: Building a Legendary ABM Program with Peter Herbert

    Behind The Brilliance: Building a Legendary ABM Program with Peter Herbert

    Building a successful ABM program for an organization can be a herculean task. To build a successful ABM program for three companies? That will get your name etched in stone and talked about in...

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  • Should You Invest in Classic 1-to-1 ABM if Broad, Programmatic ABM is Working?

    Should You Invest in Classic 1-to-1 ABM if Broad, Programmatic ABM is Working?

    In this day in age, it’s all about automation. “I don’t want to think, just do things for me” is the prevailing mentality in a high-tech world. This way of thinking is also percolating into the...

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  • 3 Tips for Accelerating Success in Marketing and Your Career

    3 Tips for Accelerating Success in Marketing and Your Career

    As they say, records are meant to be broken. But how about completely shattering the world record that was previously set at 33 minutes and 24 seconds, setting the new best time to beat at 6...

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  • Why is the Role of Revenue Operations Critical in ABM?

    Why is the Role of Revenue Operations Critical in ABM?

    Over the last few years, the term “revenue operations” (often referred to ask RevOps) has come up more and more in conversations. RevOps is how Marketing, Sales, and Customer Success operate...

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