Brandon Redlinger

Brandon Redlinger is the Director of Growth at Engagio, and is obsessed with anything Account Based Marketing and Sales related. He has been in sales and marketing his entire career, leading teams across the country from NYC to Denver to the San Francisco Bay Area. Brandon is passionate about the intersection between technology and psychology, especially as it applies to growing companies. In his spare time, you will find him buried in a book, hitting the gym or on an adventure exploring the world.

  • Is Having Sales Ops, Marketing Ops and Customer Success Ops the Wrong Model?

    Is Having Sales Ops, Marketing Ops and Customer Success Ops the Wrong Model?

    The importance of operation is paramount to the success of your business. Without operations, it would be like running an airport without air traffic control – there would be a lot of confusion,...

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  • A Balanced World is a Better World: Best Career Advice from Top Business Women

    A Balanced World is a Better World: Best Career Advice from Top Business Women

    Today, we celebrate our ability to make a difference. Today, we raise awareness against bias. Today, we take action for equality. Every year on March 8, we observe International Women’s Day (IWD)....

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  • How Do You Design and Manage a Sales Process That Will Scale?

    How Do You Design and Manage a Sales Process That Will Scale?

    A recent TOPO Benchmark report found that 59% of companies don’t have a well-defined sales process. A solid sales process is essential because it is a predictable and repeatable way to guide...

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  • How Should Sales Reps Be Approaching ABM?

    How Should Sales Reps Be Approaching ABM?

    Now that Sales and Marketing are breaking down the barriers and aligning with one another, organizations with ABM programs in place are seeing tremendous success. At Engagio, we’ve been putting...

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  • Behind The Brilliance: Building a Legendary ABM Program with Peter Herbert

    Behind The Brilliance: Building a Legendary ABM Program with Peter Herbert

    Building a successful ABM program for an organization can be a herculean task. To build a successful ABM program for three companies? That will get your name etched in stone and talked about in...

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  • Should You Invest in Classic 1-to-1 ABM if Broad, Programmatic ABM is Working?

    Should You Invest in Classic 1-to-1 ABM if Broad, Programmatic ABM is Working?

    In this day in age, it’s all about automation. “I don’t want to think, just do things for me” is the prevailing mentality in a high-tech world. This way of thinking is also percolating into the...

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  • 3 Tips for Accelerating Success in Marketing and Your Career

    3 Tips for Accelerating Success in Marketing and Your Career

    As they say, records are meant to be broken. But how about completely shattering the world record that was previously set at 33 minutes and 24 seconds, setting the new best time to beat at 6...

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  • Why is the Role of Revenue Operations Critical in ABM?

    Why is the Role of Revenue Operations Critical in ABM?

    Over the last few years, the term “revenue operations” (often referred to ask RevOps) has come up more and more in conversations. RevOps is how Marketing, Sales, and Customer Success operate...

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  • Top B2B Marketing Trends To Watch in 2019: CMO Insights with Heidi Bullock

    Top B2B Marketing Trends To Watch in 2019: CMO Insights with Heidi Bullock

    The world of ABM is evolving rapidly. New trends are emerging. Old trends are dying. But which are the trends that we need to pay attention to this year? It can be challenging to keep up with all...

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  • What is the Biggest Barrier to Engaging Key Accounts?

    What is the Biggest Barrier to Engaging Key Accounts?

    We’re all trying to engage our key accounts, but if we really want to get better results, we have to understand what’s holding us back from reaching our goals. Furthermore, the challenges of today...

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  • Prophets of Profit 2019: ABM Experts Predict the Future

    Prophets of Profit 2019: ABM Experts Predict the Future

    Organizations with visions are trailblazers. They succeed where others fail. By working towards the prospects of a different future, they are, in turn, creating the future. Having vision and...

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  • How Do You Stack Up Against Your Peers in ABM?

    How Do You Stack Up Against Your Peers in ABM?

    In 2018, one thing became clear – the companies doing ABM are seeing massive results! But, how are they doing it? Engagio teamed up with Salesforce to bring you The 2019 ABM Market Research Study,...

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  • How to Achieve ABM Personalization at Scale

    How to Achieve ABM Personalization at Scale

    Focusing on the customer buying experience is more important than ever. In today’s information age, buyers have more and more power over sellers. As a result, there’s an increased demand in...

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  • Best Account Based Marketing (ABM) Blogs of 2018

    Best Account Based Marketing (ABM) Blogs of 2018

    As we look back at our blogs from 2018, once again, there’s a lot of them. To make sure you didn’t miss the best ones, we’ve compiled a list of our most popular pieces. This should make for some...

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  • What is in The Clear and Complete Guide to Account Based Marketing, Second Edition?

    What is in The Clear and Complete Guide to Account Based Marketing, Second Edition?

    This week, we were very excited to announce the release of The Clear and Complete Guide to Account Based Marketing, Second Edition. This new guide contains 175+ pages of ABM best practices. With...

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  • How Do You Avoid Funnel Blindness? With John Steinert, CMO of TechTarget

    How Do You Avoid Funnel Blindness? With John Steinert, CMO of TechTarget

    A lot of activity happens outside of your funnel. Customers talk to colleagues, do research on 3rd party sites, read articles written about you, or interact with any other media that you do not...

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  • 2019 ABM Market Research Study: Making Sense of Modern B2B Marketing

    2019 ABM Market Research Study: Making Sense of Modern B2B Marketing

    It’s an exciting time to be a B2B marketer. We’ve never had access to so much data, we’ve never had such advanced technology at our fingertips, and we’ve never had this strong of a presence at the...

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  • Reporting on Marketing Programs and Planning for 2019

    Reporting on Marketing Programs and Planning for 2019

    It’s the end of the year and you’re doing planning for 2019. How should we look do our reporting on our marketing programs so that we know where to invest in the future? Grant Grigorian, Director...

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  • How Marketers Create and Distribute Great Content For ABM

    How Marketers Create and Distribute Great Content For ABM

    Today more than ever before, marketing departments are emerging as key revenue drivers whose work has a measurable impact on companies’ bottom lines. As such, marketers have scrambled to prove...

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  • How Do You Do Demand Generation and ABM at the Same Time?

    How Do You Do Demand Generation and ABM at the Same Time?

    The rise of Account Based Marketing has sparked a great debate: should we do ABM or demand generation? They’re both very effective strategies when done the correctly. However, this debate misses...

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