Brandon Redlinger

Brandon Redlinger is the Director of Growth at Engagio, and is obsessed with anything Account Based Marketing and Sales related. He has been in sales and marketing his entire career, leading teams across the country from NYC to Denver to the San Francisco Bay Area. Brandon is passionate about the intersection between technology and psychology, especially as it applies to growing companies. In his spare time, you will find him buried in a book, hitting the gym or on an adventure exploring the world.

  • What is the Biggest Barrier to Engaging Key Accounts?

    What is the Biggest Barrier to Engaging Key Accounts?

    We’re all trying to engage our key accounts, but if we really want to get better results, we have to understand what’s holding us back from reaching our goals. Furthermore, the challenges of today...

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  • Prophets of Profit 2019: ABM Experts Predict the Future

    Prophets of Profit 2019: ABM Experts Predict the Future

    Organizations with visions are trailblazers. They succeed where others fail. By working towards the prospects of a different future, they are, in turn, creating the future. Having vision and...

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  • How Do You Stack Up Against Your Peers in ABM?

    How Do You Stack Up Against Your Peers in ABM?

    In 2018, one thing became clear – the companies doing ABM are seeing massive results! But, how are they doing it? Engagio teamed up with Salesforce to bring you The 2019 ABM Market Research Study,...

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  • How to Achieve ABM Personalization at Scale

    How to Achieve ABM Personalization at Scale

    Focusing on the customer buying experience is more important than ever. In today’s information age, buyers have more and more power over sellers. As a result, there’s an increased demand in...

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  • Best Account Based Marketing (ABM) Blogs of 2018

    Best Account Based Marketing (ABM) Blogs of 2018

    As we look back at our blogs from 2018, once again, there’s a lot of them. To make sure you didn’t miss the best ones, we’ve compiled a list of our most popular pieces. This should make for some...

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  • What is in The Clear and Complete Guide to Account Based Marketing, Second Edition?

    What is in The Clear and Complete Guide to Account Based Marketing, Second Edition?

    This week, we were very excited to announce the release of The Clear and Complete Guide to Account Based Marketing, Second Edition. This new guide contains 175+ pages of ABM best practices. With...

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  • How Do You Avoid Funnel Blindness? With John Steinert, CMO of TechTarget

    How Do You Avoid Funnel Blindness? With John Steinert, CMO of TechTarget

    A lot of activity happens outside of your funnel. Customers talk to colleagues, do research on 3rd party sites, read articles written about you, or interact with any other media that you do not...

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  • 2019 ABM Market Research Study: Making Sense of Modern B2B Marketing

    2019 ABM Market Research Study: Making Sense of Modern B2B Marketing

    It’s an exciting time to be a B2B marketer. We’ve never had access to so much data, we’ve never had such advanced technology at our fingertips, and we’ve never had this strong of a presence at the...

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  • Reporting on Marketing Programs and Planning for 2019

    Reporting on Marketing Programs and Planning for 2019

    It’s the end of the year and you’re doing planning for 2019. How should we look do our reporting on our marketing programs so that we know where to invest in the future? Grant Grigorian, Director...

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  • How Marketers Create and Distribute Great Content For ABM

    How Marketers Create and Distribute Great Content For ABM

    Today more than ever before, marketing departments are emerging as key revenue drivers whose work has a measurable impact on companies’ bottom lines. As such, marketers have scrambled to prove...

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  • How Do You Do Demand Generation and ABM at the Same Time?

    How Do You Do Demand Generation and ABM at the Same Time?

    The rise of Account Based Marketing has sparked a great debate: should we do ABM or demand generation? They’re both very effective strategies when done the correctly. However, this debate misses...

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  • What You Can Do Today To Get Your Data Ready For ABM

    What You Can Do Today To Get Your Data Ready For ABM

    What if I told you that you should not trust 60% of the doctors practicing medicine? What if 60% of the curriculum you learned in school was wrong? What if 60% of the money you put into your bank...

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  • Behind the Brilliance: Testing and Optimizing Your ABM Programs with David Tam

    Behind the Brilliance: Testing and Optimizing Your ABM Programs with David Tam

    I continue to be impressed with the level skill and talent of our customers at Engagio. Recently, we invited David Tam, Director of Marketing at OneLogin, to talk to our team about how he’s...

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  • What Causes Misalignment Between Sales and Marketing?

    What Causes Misalignment Between Sales and Marketing?

    No, not another video on sales and marketing alignment! Yes. Why? Because nailing this can (and often does) mean the difference between success and failure. This time, I wanted to get the...

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  • When ABM Isn’t Working, Part 2

    When ABM Isn’t Working, Part 2

    Not all ABM programs are successful right off the bat. It can take adjusting and fine-tuning to turn your program into a well-oiled machine. In part 1 of “When ABM Isn’t Working” we heard expert...

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  • How Do You Go From Lead-Based Marketing to Account Based Marketing?

    How Do You Go From Lead-Based Marketing to Account Based Marketing?

    Change can be challenging. New diets, new schedules, new habits – they can seem harder than climbing a mountain. But there are certain lead dominoes that, once knocked over, will trigger...

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  • What Do You Say To Your CMO To Get Aligned?

    What Do You Say To Your CMO To Get Aligned?

    At Engagio, we offer ample advice for Marketers who want to work more closely with their Sales team, but a question that we’ve been getting more frequently comes from the other side of the table....

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  • When ABM Isn’t Working, Part 1

    When ABM Isn’t Working, Part 1

    Things don’t always go according to plan. Markets change. Things break. People leave. You get the point. So, what do you do when ABM isn’t working the way you hoped? I asked this question to some...

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  • What Is The Biggest Mistake Teams Make When Trying To Get Alignment?

    What Is The Biggest Mistake Teams Make When Trying To Get Alignment?

    We’ve all seen the stories and heard the tales of a team of misfits that overcome unbelievable odds to beat a team of all-stars. My favorite example is the 1980 US Olympic men’s hockey team, which...

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  • Who Should the SDR Team Report To: Sales or Marketing?

    Who Should the SDR Team Report To: Sales or Marketing?

    One of the most commonly debated questions in ABM is “who should the SDR team report to?”  The dales development (at Engagio, we call it Account Development, and thus we have ADRs) team can report...

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