How To Not Send Really Crappy Cold Emails

December 12, 2016 Brandon Redlinger

In the age of sales acceleration and sales automation, it can be tempting to cut corners and scale at all costs. The more emails sent, the better, right? Not really. After all, what good is speed without quality, or efficiency without effectiveness? In this presentation, as asked some of the top sales development leaders to dissect some real cold emails so we can be more effective at sending good cold emails.

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About the Author

Brandon Redlinger

Brandon Redlinger is the Director of Growth at Engagio, and is obsessed with anything Account Based Marketing and Sales related. He has been in sales and marketing his entire career, leading teams across the country from NYC to Denver to the San Francisco Bay Area. Brandon is passionate about the intersection between technology and psychology, especially as it applies to growing companies. In his spare time, you will find him buried in a book, hitting the gym or on an adventure exploring the world.

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The Rise of Account Based Sales Development
The Rise of Account Based Sales Development

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