Account Based Marketing and Sales Development — Aligned Jon Miller, Founder and CEO of Engagio Boston #FlipMyFunnel
In the deep sea of B2B selling, you can't wait around for the right people from the right accounts to swim into your demand generation net – you need to hunt "big fish" with a targeted and strategic approach. Relying on Inbound is no longer enough. You must align your entire organization for success. In this presentation, Jon Miller will reveal the new secret sauce for combining Account Based Marketing with Account Based Sales Development to predictably generate pipeline.
He will expand on the core ideas from his new book "The Clear and Complete Guide to Account Based Sales Development" so you can break down the silos, get organizational alignment, and close larger accounts faster.