The rising importance of data-driven marketing, marketing automation, and customer experience have made account-based marketing inevitable. If you're in B2B marketing, you're going to use an ABM approach sooner or later. In this webinar, speakers from DXC Technology, Engagio, and LinkedIn will discuss: -Why Account-Based Marketing has become essential if you're in B2B marketing and sales -How you can get started with Account- Based Marketing today (it's easier than you think) -A step-by-step blueprint for running the best Account-Based Marketing plays Join, Sean Callahan, Senior Content Marketing Manager at LinkedIn; Dorothea Gosling, Global Head Pursuit Marketing & Demand Generation at DXC Technology; and Jon Miller, CEO and co-founder of Engagio for a webinar that will change how you go to market. Download Engagio's Clear and Complete Guide to Account Based Marketing at Engagio.com/guide Learn more about Engagio at Engagio.com Twitter.com/Engagio Linkedin.com/Company/Engagio Facebook.com/Engagio
ABM Grand Slam 3: Moneyball – Using Advanced Account Insights for Effective ABM Activation
Join TechTarget, Engagio and special guest WhiteHat Security as we share how to develop & activate account ...
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