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Target Markets & Buyers: Account-Based Marketing | Jon Miller, CEO of Engagio

October 12, 2018

You’ve heard the hype — Account Based Marketing (ABM) is rapidly becoming the next big thing in B2B marketing. Now it’s time to move beyond the hype to learn HOW innovators are practicing ABM as well as WHAT works, and doesn’t.  In this presentation, Jon reveals live examples of how Engagio uses proven ABM techniques to quickly go from 0 to 36+% of pipeline and increase account engagement by 4X. 

In this presentation, you'll discover how to: 

  • Build a tiered ABM program with the right level of personalization for each type of account
  • Implement a multi-channel prospecting play that orchestrates account-based advertising, social, direct mail, email, phone
  • Understand ABM benchmarks and measure the right success metrics
  • Choose and leverage the right technology to implement your ABM strategy

 


Download Engagio's Clear and Complete Guide to  Account Based  Marketing at Engagio.com/guide

Learn more about Engagio at Engagio.com

Follow us on Twitter @Engagio
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