You’ve heard the hype — Account Based Marketing (ABM) is rapidly becoming the next big thing in B2B marketing. Now it’s time to move beyond the hype to learn HOW innovators are practicing ABM as well as WHAT works, and doesn’t. In this presentation, Jon reveals live examples of how Engagio uses proven ABM techniques to quickly go from 0 to 36+% of pipeline and increase account engagement by 4X.
In this presentation, you'll discover how to:
Build a tiered ABM program with the right level of personalization for each type of account
Implement a multi-channel prospecting play that orchestrates account-based advertising, social, direct mail, email, phone
Understand ABM benchmarks and measure the right success metrics
Choose and leverage the right technology to implement your ABM strategy
Download Engagio's Clear and Complete Guide to Account Based Marketing at Engagio.com/guide