If you're not going after the right accounts to begin with, your ABM strategy will fall flat. Learn the importance of a data-driven approach to your target account list selection by making your strategy is aligned with those accounts in your ICP. Hear best practices in aligning and operationalizing account selection, so that you are ready to hit 2018 going after the right contacts within those accounts.
In this session, you’ll discover:
How to use data and analytics to select accounts
The biggest mistakes that organizations make when selecting accounts and contacts
A 3-step process to get up and running with ABM targeting quickly
Brandon Redlinger is the Director of Growth at Engagio, and is obsessed with anything Account Based Marketing and Sales related. He has been in sales and marketing his entire career, leading teams across the country from NYC to Denver to the San Francisco Bay Area.
Brandon is passionate about the intersection between technology and psychology, especially as it applies to growing companies. In his spare time, you will find him buried in a book, hitting the gym or on an adventure exploring the world.