As the beat of the ABM drum gets louder and louder, the best B2B marketing professionals are taking advantage of this powerful go-to-market strategy. Metrics and analytics have always been a core component of B2B marketing, but even the pros are struggling to measure ABM’s effectiveness at every stage of the funnel and prove ROI.
In the first presentation of the ABM Analytics Super Bowl virtual event, we’ll reveal his brand new book, The Clear & Complete Guide to ABM Analytics. This is the most comprehensive guide for measuring B2B marketing, and it will answer all of your analytics questions.
In this webinar, we’ll cover:
The current state of ABM analytics and how we got here
How to measure ABM at every stage of the funnel
The most common mistakes for measuring B2B analytics and how to avoid them
3 things you can do right now to get started with ABM analytics
Brandon Redlinger is the Director of Growth at Engagio, and is obsessed with anything Account Based Marketing and Sales related. He has been in sales and marketing his entire career, leading teams across the country from NYC to Denver to the San Francisco Bay Area.
Brandon is passionate about the intersection between technology and psychology, especially as it applies to growing companies. In his spare time, you will find him buried in a book, hitting the gym or on an adventure exploring the world.