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A Step-by-Step Guide to Defining and Measuring the Account Journey

January 8, 2020

The Account Journey is a helpful yardstick in measuring the success of Account-Based Sales and Marketing. The idea is pretty simple: as an organization, you must define the process and steps by which prospect accounts become customers.

Every organization has different approaches to the way they market and sell -- and being able to configure the yardstick in a way that makes sense to your organization is a key requirement to make it successful.

In this step-by-step guide, we'll cover: 

  • What is the Account Journey?
  • The Building Blocks of Engagio’s Account Journey
  • Engagio’s “Starter” Account Journey
  • Engagio "Expanded" Account Journey
  • More Journey Examples From Our Customers
  • Journey Analytics
  • Journey Dashboard
  • Account Journey Multi-Touch Attribution
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The Leading Account-Based Marketing Platform | Engagio Demo
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