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Simple and Effective ABM: Proven Strategies for Success in High Value Accounts

July 26, 2017 Brandon Redlinger
You’ve probably heard the buzz around ABM and how effective it can be for B2B companies. ABM is a great strategy if you have a complex deal cycles, multiple buyers, and are focused on high-value accounts. Makes sense, right? But how do you get started and what tools are required for driving successful outcomes? In this presentation, Salesforce/Pardot and Engagio reveal how you can get started with ABM and drive immediate impact. -Quickly get an account-centric view of accounts for marketing and sales -Understand where marketing and sales should focus efforts -Run scalable and personalized programs -Measure early to late stage program activity to know what is working or not -And more! Download Engagio's Clear and Complete Guide to Account Based Marketing at Engagio.com/guide Learn more about Engagio at Engagio.com Twitter.com/Engagio Linkedin.com/Company/Engagio Facebook.com/Engagio

About the Author

Brandon Redlinger

Brandon Redlinger is the Director of Growth at Engagio, and is obsessed with anything Account Based Marketing and Sales related. He has been in sales and marketing his entire career, leading teams across the country from NYC to Denver to the San Francisco Bay Area. Brandon is passionate about the intersection between technology and psychology, especially as it applies to growing companies. In his spare time, you will find him buried in a book, hitting the gym or on an adventure exploring the world.

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