Account-Based Marketing (ABM) is fast becoming business as usual for B2B marketing organizations. Started as a key account-focused approach by a handful of B2B pioneers in the early 2000s, ABM is now maturing into a mainstream strategy that companies are using both to win new accounts and grow existing clients of all types and sizes.
This report, developed by ITSMA and the ABM Leadership Alliance, provides an essential review of the current state of play with ABM, with data and insight on such issues as account coverage, sales collaboration, essential skills, tools and technology, campaign tactics, program challenges, metrics, and business benefits.
Take a closer look at Account Based Marketing | TOPO
In this presentation by Craig Rosenberg, Chief Analyst at TOPO, he covers recent TOPO findings, an account-...
The Clear and Complete Guide to ABM Analytics
Engagio's Clear & Complete Guide to ABM Analytics is a designed to help B2B marketers understand everything...
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