2017 was a banner year for ABM, and its rise in popularity shows no sign of slowing down as we rapidly approach 2018.
A new ABM Benchmark Survey, published by DemandGen Report, found 47% of surveyed marketers have an ABM strategy in place, with 33% planning to implement ABM in the coming year. But will they be ready for the shifts to come?
Join us for a live webinar featuring Justin Gray, CEO of LeadMD; Jon Miller, CEO of Engagio, and Todd McCormick, CRO of Terminus, as we explore the ABM trends that defined 2017, and predict what exactly is on the horizon for 2018.
After this webinar you'll walk away with:
An understanding of the state of ABM and how it's matured over the last year
Crucial benchmarking data to integrate into your ABM plan
Actionable tactics you can implement immediately to prepare for the upcoming trends in this popular personalization strategy
The Monsters of Funnel eBook and complementary ABM framework - everything you need to develop your strategy and begin your successful shift to ABM
Brandon Redlinger is the Director of Growth at Engagio, and is obsessed with anything Account Based Marketing and Sales related. He has been in sales and marketing his entire career, leading teams across the country from NYC to Denver to the San Francisco Bay Area.
Brandon is passionate about the intersection between technology and psychology, especially as it applies to growing companies. In his spare time, you will find him buried in a book, hitting the gym or on an adventure exploring the world.