These days, everyone is talking about Account Based Marketing. However, there are a few big myths that could be holding you back from seeing success and leveraging ABM to its fullest. First, ABM doesn’t have to be a massive undertaking. In fact, you can get up and running pretty quickly. Second, ABM is for all stages of the Customer Journey, including post-sale. Join this session with Heidi Bullock, CMO of Engagio, to see real-world examples and proven ABM secrets they use to land and expand target accounts at scale.
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