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How To Execute A World-Class Expansion Strategy with ABM | Engagio

May 20, 2019

Most of us have heard phrases like “Would you want to supersize that?” or “Do you want fries with that?”

If you work in B2B, you may only hear these particular questions at lunch, but post-sale marketing (upsell and cross-sell) is an important strategy to be familiar with!

In this ebook, we'll explore the principles and best practices of post-sales marketing (upselling and cross-selling, or also referred to as expansion) for B2B and how your organization can benefit. We will also explore specifically how Account Based Marketing, when paired with the right technology, can help you better operationalize post-sale marketing tactics.

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