According to a recent benchmark study by the ITSMA, 87% of companies reported that ABM delivers a higher ROI than any other type of marketing. Besides ROI, there are many other compelling reasons as to why you should take ABM seriously and how an ABM strategy can help you meet some of your other high-level goals.
This ebook outlines why executives should care about ABM and how to manage the change when making the transition.
The Clear and Complete Guide to ABM Analytics
Engagio's Clear & Complete Guide to ABM Analytics is a designed to help B2B marketers understand everything...
2018 TOPO Account-Based Technology Report
The 2018 Account-Based Technology Report for Account Based Marketing initiatives
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