You’ve heard the hype — Account Based Marketing is rapidly becoming the next big thing in B2B marketing. Now it’s time to move beyond the hype to learn HOW innovators are practicing ABM, as well as what works and what doesn’t. In this session, Heidi Bullock, CMO of Engagio, reveals actual examples of how they use proven ABM techniques to exceed revenue goals.
Join us to learn how the experts orchestrate their programs across departments and channels for personalized, relevant touches that get results.
3 simple steps to get up and running with ABM in under 30 days
How to tier your target accounts to execute personalization at scale
5 metrics to show impact and prove the impact of your ABM program
How to orchestrate ABM plays that leverage multi-channel engagement through account-based advertising, social, direct mail, email, phone and video