Content: A Crucial Part of Account-Based Marketing
The marketing world has been abuzz about ABM for years, but what will implementing account-based marketing mean for your team? Will shifting priorities change the demands placed on your content creators? How will it shift your strategic planning?
Join Engagio CMO Heidi Bullock and Kapost Marketing Manager Zoë Randolph in this on-demand webinar to learn:
- The role of content creators and strategists in ABM
- Which metrics you need to track
- How to fit ABM into your existing content strategy
Prior to joining Engagio, Bullock served nearly five years in senior marketing positions at Marketo, eventually becoming Group VP, Global Marketing following the company’s 2013 IPO. Heidi has expertise in marketing software products, including demand generation, sales development, account based marketing, product marketing and customer acquisition and lifecycle marketing.
Host - Zoë Randolph
Marketing Manager, Kapost
Zoë serves as a Marketing Manager at Kapost, where she writes long- and short-form content, conducts research, and runs webinars. When she's not contemplating the future of B2B marketing, you'll most likely find her immersed in a book, talking politics, or agonizing over the mediocrity of Cal Bears athletics.