The recent rise of Account-Based Marketing (ABM) is nothing short of remarkable. The main reason for such dramatic growth: ABM works! In fact, as this research report shows, a full 87% of marketers implementing ABM say that it provides higher ROI than any other type of marketing.
Read this report from ITSMA for data and insight on ABM budgets and staffing, account selection, collaboration with sales, tools and technology, campaign tactics, programmatic challenges, and business benefits.
Sriracha for your ABM: 5 Ways to Spice Up Your Account-Based Initiatives and Skip the Heartburn
Sriracha for your ABM 5 Ways to Spice Up Your Account-Based Initiatives and Skip the Heartburn
Land and Expand Target Accounts at Scale | Engagio ABM
Land and Expand Target Accounts at Scale.
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