More companies than ever are investing in Account Based Marketing (ABM) technology. This year alone, 80% of organizations are planning to purchase new solutions in four or more ABM technology categories — a 28% increase according to TOPO.
Although more business leaders realize ABM is a serious business strategy, not a fad, there’s confusion about which tools are best for the job. With 7,000+ marketing technologies available to choose from (yes, really), it can be daunting to decide which tools belong in your stack. To make things worse, it feels like every marketing tool is claiming to be an ABM technology.
Many play a role in ABM, depending on your unique situation, maturity, industry, and go-to-market approach. That’s why the team at Engagio decided it’s time to separate truth from fiction, and real ABM capabilities from the imposters. Our goal is to help set the record straight in order to make your decision much easier.
In a world of too many options, we hope this clears things up.
TOPO's 2019 Account Based Benchmark Report | Brought to you by Engagio
Research-based research and insights that organizations can use to adopt or evolve your account based strat...
Change the Conversation with Cameron Lewis of Qualia | Engagio
Using Engagio, Qualia's Marketing team was able to increase rep efficiency by 35%, influence 80% of all opp...
See Engagio In Action!
Please have someone reach out to me!