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[Webinar] ABM Measurement 101: Account-Based Attribution | Slides

ABM Measurement 101: Account-Based Attribution

Want to prove the impact of your ABM initiatives? In this presentation on account-based attribution basics we’ll show you how Engagio’s Dash Account Based Attribution can be used to measure the ROI of ABM programs at the account level and understand the impact of all key personas involved in an opportunity. In addition, we will outline how to create an account-based funnel and track how accounts are converting throughout their journey.

In this presentation you'll learn how to:

  • Make better and faster decisions on marketing spend to drive higher ROI
  • Evaluate results using various attribution models such as First Touch, Last Touch, Equal Touch, Position-Based, and custom
  • Analyze conversion rates at every stage of the account journey

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Previous eBook
Executive Guide to Account Based Marketing  |  Engagio
Executive Guide to Account Based Marketing | Engagio

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[Webinar] ABM Measurement 101:  Account-Based Attribution | Replay
[Webinar] ABM Measurement 101: Account-Based Attribution | Replay

In this account-based attribution webinar we discuss how to use various attribution models, create an accou...

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