Content might be king, but distribution is queen, and she wears the pants. Learn how to start with great content for ABM and end with better distribution – join LookBook HQ and Engagio on 8/24 and take a lap around the content bases.
What kind of content is right for ABM?
How to determine the right amount of customization?
Brandon Redlinger is the Director of Growth at Engagio, and is obsessed with anything Account Based Marketing and Sales related. He has been in sales and marketing his entire career, leading teams across the country from NYC to Denver to the San Francisco Bay Area.
Brandon is passionate about the intersection between technology and psychology, especially as it applies to growing companies. In his spare time, you will find him buried in a book, hitting the gym or on an adventure exploring the world.