Measurement and metrics are critical in any facet of marketing, and Account Based Marketing is no different. However, traditional demand generation metrics aren’t enough. The rise of Account Based Marketing demands new ways of measuring and analyzing your marketing programs. While leads-based are important metrics, they are not sufficient to measure account-based strategies.
In this webinar with Heidi Bullock, CMO of Engagio, we’re breaking down the new metrics. You’ll discover:
- 3 new metrics for Account Based Marketing
- The steps to measuring the engagement of your high-value accounts
- How to analyze data and deliver actionable account insights to your sales team
Download Engagio's new Clear and Complete Guide to ABM Analytics at engagio.com/analytics-guide
Learn more about Engagio at Engagio.com