ABM Analytics Breakdown Session #1: ABM Measurement: The New Metrics for Account-Based Strategies | Engagio

February 28, 2018

Measurement and metrics are critical in any facet of marketing, and Account Based Marketing is no different. However, traditional demand generation metrics aren’t enough. The rise of Account Based Marketing demands new ways of measuring and analyzing your marketing programs. While leads-based are important metrics, they are not sufficient to measure account-based strategies.

In this webinar with Heidi Bullock, CMO of Engagio, we’re breaking down the new metrics. You’ll discover:

  • 3 new metrics for Account Based Marketing
  • The steps to measuring the engagement of your high-value accounts
  • How to analyze data and deliver actionable account insights to your sales team

View the slides from this presentation.

Download Engagio's new Clear and Complete Guide to ABM Analytics at engagio.com/analytics-guide


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Previous Presentation
ABM Analytics Breakdown #2 – ABM Foundation: Moving from MQLs to MQAs
ABM Analytics Breakdown #2 – ABM Foundation: Moving from MQLs to MQAs

Demand gen has long relied on MQLs to designate leads worthy to pass to Sales. But ABM is account-centric, ...

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ABM Analytics Breakdown Session #1: AMB Measurement: The New Metrics for Account-Based Strategies
ABM Analytics Breakdown Session #1: AMB Measurement: The New Metrics for Account-Based Strategies

Measurement and metrics are critical in any facet of marketing, and Account Based Marketing is no different...

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