In this presentation TOPO Senior Analyst Eric Wittlake and Engagio CEO Jon Miller reveal recent TOPO Account Based Marketing Technology survey results. In addition to these insights, they outline how to develop a solid technology strategy for ABM and provide recommendations for building a scalable marketing tech stack.
In this presentation you will learn:
The market trends driving all types of account-based technologies from the basic to the advanced
Account-based technology user adoption and satisfaction rates
How to select the right ABM platform for your organization
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