In this presentation TOPO Senior Analyst Eric Wittlake and Engagio CEO Jon Miller reveal recent TOPO Account Based Marketing Technology survey results. In addition to these insights, they outline how to develop a solid technology strategy for ABM and provide recommendations for building a scalable marketing tech stack.
In this presentation you will learn:
The market trends driving all types of account-based technologies from the basic to the advanced
Account-based technology user adoption and satisfaction rates
How to select the right ABM platform for your organization
Sriracha for ABM: 3 Ways to Spice Up Your ABM Initiatives & Skip the Heartburn
In this presentation, you'll get an inside look at real-world ABM programs that have achieved from 20% to 8...
ABM Essentials: The Secrets of Personalization at Scale | Replay
In this Digital Summit webinar, we discuss how to develop ABM programs that use personalization to create e...
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