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ABM Analytics Super Bowl 4: Up Your Game: Activating Your ABM Content to Measure Account Engagement

February 1, 2018 Brandon Redlinger
In this session, we would explore the key measures you need to establish a benchmark prior to embarking on an ABM Pilot. If you can’t show where you’ve been, in an open and honest manner, you’ll never get the buy in necessary to propel ABM in your org.

About the Author

Brandon Redlinger

Brandon Redlinger is the Director of Growth at Engagio, and is obsessed with anything Account Based Marketing and Sales related. He has been in sales and marketing his entire career, leading teams across the country from NYC to Denver to the San Francisco Bay Area. Brandon is passionate about the intersection between technology and psychology, especially as it applies to growing companies. In his spare time, you will find him buried in a book, hitting the gym or on an adventure exploring the world.

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Previous Video
ABM Analytics Super Bowl 4: Honesty – Laying the Foundation of ABM Through Benchmarking
ABM Analytics Super Bowl 4: Honesty – Laying the Foundation of ABM Through Benchmarking

We would explore the key measures you need to establish a benchmark prior to embarking on an ABM Pilot. If ...

Next Video
ABM Analytics Super Bowl 5: Up Your Game: Activating Your ABM Content to Measure Account Engagement
ABM Analytics Super Bowl 5: Up Your Game: Activating Your ABM Content to Measure Account Engagement

You need the right data to understand how accounts are truly engaging with your content to make the right d...