Why Account Based Marketing is Inevitable | Engagio

August 4, 2017 Brandon Redlinger

The rising importance of data-driven marketing, marketing automation, and customer experience have made account-based marketing inevitable. If you're in B2B marketing, you're going to use an ABM approach sooner or later.

In this webinar, speakers from DXC Technology, Engagio, and LinkedIn will discuss:

  • Why Account-Based Marketing has become essential if you're in B2B marketing and sales
  • How you can get started with Account- Based Marketing today (it's easier than you think)
  • A step-by-step blueprint for running the best Account-Based Marketing plays

Join Sean Callahan, Senior Content Marketing Manager at LinkedIn; Dorothea Gosling, Global Head Pursuit Marketing & Demand Generation at DXC Technology; and Jon Miller, CEO and co-founder of Engagio for a webinar that will change how you go to market.

View the Slide Deck from this presentation.

Download Engagio's Clear and Complete Guide to Account Based Marketing at Engagio.com/guide

Learn more about Engagio at Engagio.com 

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