The Secrets To Making Account-Based Marketing Work (Even With Limited Resources)

May 11, 2017
In this webinar, you'll discover: -Whether account-based marketing is right for your business: While traditional demand generation is like fishing with a net, account-based marketing is like fishing with a spear. We’ll explain how some of the best B2B companies are using account-based marketing so you can help figure out if ABM is really right for your business. -How to prioritize and drive engagement at target accounts with limited resources: Think account-based marketing is only for those Fortune 100 companies with multi-million dollar budgets? Think again. We’ll share lessons from the pros and break down exactly how you can make ABM work and get target accounts to your website — even with limited resources. -Why more businesses are turning to messaging to land big deals: Messaging has exploded. 9 out of 10 consumers expect to be able to use messaging to communicate with businesses — and that’s create a huge opportunity for ABM. We’ll talk about how the best B2B companies are using messaging to double and triple conversion rates today (and how that’s helping them land bigger deals). -Why real-time selling is the future of sales and marketing: If someone from one of your target accounts walked into your store you wouldn’t ignore them right? So why do it on your website? We’ll show you how to provide the VIP experience for your best accounts while they are live on your website — plus we’ll show you how chatbots are helping B2B companies qualify leads in real-time, 24/7, without needing forms or humans. Learn more about Engagio at Engagio.com Twitter.com/Engagio Linkedin.com/Company/Engagio Facebook.com/Engagio/
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