The New Gold Rush: Account Based Marketing from Top CEOs and CMOs

December 30, 2016
Forresters' has called ABM a "gold rush." Want an inside peak into ABM? Top CEOs and CMOs will use the MBA case style format to teach you how to accelerate sales fast via ABM. We’ll kick off with a peak inside winning ABM strategies and campaigns that marketing, sales and customer success execute together to accelerate revenue. We’ll conclude with an extended Q&A as our practitioner experts will help you jump start ABM momentum and justify future ABM investments. Come prepared to be inspired and leave with a quick win you can execute. Learn from an esteemed panel that will include: Rishi Dave, CMO, Dun & Bradstreet; Robi Ganguly, CEO, Apptentive; Jason Jue, CMO, Triblio; Jon Miller, CEO, Engagio; Fred Tsai, Salesforce (moderator) Download Engagio's full market map at Engagio.com/map
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Building a World Class Account Based Sales Development Team
Building a World Class Account Based Sales Development Team

CEB has found that there is now 6.8 buyers on the average B2B buying committee. With buying teams getting l...

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4 Steps to ABM Success Using Predictive Analytics
4 Steps to ABM Success Using Predictive Analytics

Infer and Engagio are teaming up to demonstrate the powerful intersection of Account-Based strategies and P...