How to Use Data to Drive Account Based Everything Success
Without good data, your account-based marketing strategy is over before it even begins. Accurate and relevant data sets are a necessity when selecting key accounts and creating campaigns to target them. That's why Datanyze VP of Sales, Daniel Barber, teamed up with Engagio CEO & Co-founder, Jon Miller, to discuss the data points needed to create a solid Account Based Everything strategy, and how to use that information to close more deals.
In this webinar, we cover:
-Using data to inform and refine your ideal customer profile (ICP).
-Improving target account selection and campaign creation.
-How Technographics can support a successful account-based strategy.
Download Engagio's Clear and Complete Guides to Account Based Marketing and Sales Development at Engagio.com/Guides
Design & Orchestrate the Best ABE Plays with The Engagio PlayBook. Download for free at Engagio.com/Playbook