The rising importance of data-driven marketing, marketing automation, and customer experience have made account-based marketing inevitable. If you're in B2B marketing, you're going to use an ABM approach sooner or later.
In this webinar, speakers from DXC Technology, Engagio, and LinkedIn will discuss:
- Why Account-Based Marketing has become essential if you're in B2B marketing and sales
- How you can get started with Account- Based Marketing today (it's easier than you think)
- A step-by-step blueprint for running the best Account-Based Marketing plays
Join Sean Callahan, Senior Content Marketing Manager at LinkedIn; Dorothea Gosling, Global Head Pursuit Marketing & Demand Generation at DXC Technology; and Jon Miller, CEO and co-founder of Engagio for a webinar that will change how you go to market.
Download Engagio's Clear and Complete Guide to Account Based Marketing at Engagio.com/guide
About the Author
Brandon Redlinger is the Director of Growth at Engagio, and is obsessed with anything Account Based Marketing and Sales related. He has been in sales and marketing his entire career, leading teams across the country from NYC to Denver to the San Francisco Bay Area. Brandon is passionate about the intersection between technology and psychology, especially as it applies to growing companies. In his spare time, you will find him buried in a book, hitting the gym or on an adventure exploring the world.Follow on Twitter More Content by Brandon Redlinger