If you're not going after the right accounts to begin with, your ABM strategy will fall flat. Learn the importance of a data-driven approach to your target account list selection by making your strategy is aligned with those accounts in your ICP. Hear best practices in aligning and operationalizing account selection, so that you are ready to hit 2018 going after the right contacts within those accounts.
In this session, you’ll discover:
- How to use data and analytics to select accounts
- The biggest mistakes that organizations make when selecting accounts and contacts
- A 3-step process to get up and running with ABM targeting quickly