In May of 2017, Sirius Decisions revealed their new Demand-Unit Waterfall® focusing heavily on the buying centers in an account. Alas, it’s time to redefine what it means to be “qualified.” In true ABM fashion, you must replace Marketing Qualified Leads (MQLs) with Marketing Qualified Accounts (MQAs).
In this webinar, we will show Engagio customers who have embraced this new way of thinking and have gone above & beyond redefining the qualification process. Your takeaway will be how to successfully implement the MQA in your organization!
Download Engagio's Clear and Complete Guide to Account Based Marketing at Engagio.com/guide