Ever if you had the best Account Based Marketing strategy in the world, without the clean data, you could still fail. Accurate, structured, and up-to-date data is absolutely when selecting key accounts, creating campaigns to target them, and maintaining an effective program.
That's why Daniel Barber, VP of Sales at Datanyze, and Jon Miller, CEO and Cofounder of Engagio, teamed up to discuss the data points needed to create a solid Account Based Everything strategy, and how to use that information to close larger deals, faster.
In this webinar, we cover:
- Using data to inform and refine your ideal customer profile (ICP)
- Improving target account selection and campaign creation
- How Technographics can support a successful account-based strategy
- And more