If your 2017 strategy includes targeting named accounts for bigger deals, then your content plan needs to evolve to support that strategy. What are you doing to ensure your tier one accounts get the attention and resources they need? How do you determine what resources should be devoted to broad efforts versus more focused efforts?
Ann Handley and Jon Miller teach you how best to align your content and account-based efforts.
Download Engagio's Clear and Complete Guide to Account Based Marketing at Engagio.com/guide
Learn more about Engagio at Engagio.com
About the Author
Brandon Redlinger is the Director of Growth at Engagio, and is obsessed with anything Account Based Marketing and Sales related. He has been in sales and marketing his entire career, leading teams across the country from NYC to Denver to the San Francisco Bay Area. Brandon is passionate about the intersection between technology and psychology, especially as it applies to growing companies. In his spare time, you will find him buried in a book, hitting the gym or on an adventure exploring the world.Follow on Twitter More Content by Brandon Redlinger