Snowflake Computing provides the data warehouse designed from the ground up for the cloud. They are a fully-managed service with a pay-as-you-go-model.
Engagio gives the Snowflake team full visibility into the awareness and engagement at the account they care about most. This allows them to determine if their Account Based Marketing efforts are working.
Engagio matches all leads to accounts in Salesforce, which is the foundation of their ABM operations. With this piece in place, they're able to execute all their ABM initiatives with confidence knowing that they'll have a complete view into what's happening at the account-level.
Drilling down into engagement that drove Marketing Qualified Accounts has been crucial in helping their team measure the impact of their activities and supporting the accounts their team cares about most.
Now, Snowflake can report on more meaningful metrics besides traditional demand gen numbers, like leads and inquiries. They can determine which accounts are engaged, and Marketing works with Sales to prioritize where they should be spending their time.
"One thing that Engagio helps transcend is building the relationship between Sales, Business Development and Marketing and ensuring that we are all working from a single source of truth. It’s a tool that brings those different disciplines together, and that's something that is a universal appeal." -Daniel Day, Senior Marketing Manager
See Engagio in action at go.engagio.com/demo
About the Author
Brandon Redlinger is the Director of Growth at Engagio, and is obsessed with anything Account Based Marketing and Sales related. He has been in sales and marketing his entire career, leading teams across the country from NYC to Denver to the San Francisco Bay Area. Brandon is passionate about the intersection between technology and psychology, especially as it applies to growing companies. In his spare time, you will find him buried in a book, hitting the gym or on an adventure exploring the world.Follow on Twitter More Content by Brandon Redlinger