The EU's new General Data Privacy Regulation (GDPR) has created waves of uncertainty among B2B marketers working to understand its implications for marketing – and sales – outreach. And, GDPR is just the tip of the iceberg; data privacy regulations continue to expand and evolve worldwide. If you aren't affected by GDPR, you'll probably still need to make some changes.
The good news? These stricter regulations encourage better demand gen practices and increase opportunities for marketers to play bigger roles in driving revenue. Sales will certainly need marketing's help to engage decision-makers from their top target accounts.
Watch this webinar to learn how Plex is executing an "all-in" account-based revenue strategy – and why this will make their transition to full GDPR compliance a breeze.