ABM Grand Slam 1: How to Select Target Accounts

July 13, 2017 Brandon Redlinger

You’re spending valuable resources on your ABM strategy, so picking target accounts is an important – but often overlooked – component of good account based marketing.

Join us for this presentation to learn how to pick accounts like an all-star.

You’ll discover:

  • The most common and costly mistake teams make when selecting target accounts and how to avoid it
  • How many accounts is the right number to target at once
  • The 5 types of data you must have to nail account selection
  • How to tier your accounts and the tactics used for each
  • How to determine where you are on the account selection maturity model
  • And more

View the slide deck here.


Download Engagio's Clear and Complete Guide to Account Based Marketing at Engagio.com/guide

Learn more about Engagio at Engagio.com

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